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Sunday, January 9, 2011

24 Hour Fitness working out new design with Racquetball

San Ramon-based 24 Hour Fitness is moving from a model where partnerships have created a range of variations in its workout locations to a more-standardized format, the Contra Costa Times reports.

Last month the company opened its latest Bay Area location in Pleasanton, a gym highlighting the new model that Chief Executive Officer Carl Liebert is hoping to make standard for the chain.

The "super sport club" is located in the Pleasanton building that used to house the Tri-Valley Herald.

With 52,000 square feet, it includes a basketball court, a lap pool, racquetball courts and exercise equipment.

A similar club is set to launch in Walnut Creek next year.

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